Challenge
American Cancer Society (ACS) wanted to create a marketplace of branded items for sale, with the goal of helping friends and family show their support for people with cancer by simultaneously donating to the organization while buying and wearing items that helped spread the word even further. When we began work on the designs, the platform and apparel partners were already in place which meant we had to work within strict parameters and timelines.
Approach
Understanding the constraints, we designed a Shopify site around a well-known theme that allowed us to create a custom experience without needing a lot of development. We also saw this as an opportunity to develop a campaign around this support that could live on the site, but also take form in other media like social or advertisements.
