Spreading the word about a new type of caregiving agency

Simplcare

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Launching a new kind of care provider

Simplcare is a technology-enabled care provider that supports families and caregivers working with individuals with disabilities. While they’re starting in Wyoming, they have plans to expand into other states quickly. To support that growth, they needed a marketing site that clearly communicates their mission, outlines their services, and can scale with them as they grow.
Year
2025
Services
Development, UX/UI Design, Web Content
Technology
Ghost, NextJS, React, Vercel

Engaging multiple types of decision-makers

Caregiving involves a range of people—from family members to care coordinators—and any one of them could be responsible for choosing a care provider. We designed Simplcare’s site to speak to these different audiences, delivering tailored messages within a consistent, unified experience. The goal was to clearly differentiate Simplcare from traditional caregiving agencies.

Creating a clear, guided questionnaire

A key reason visitors come to Simplcare’s site is to find out if their services are the right fit. We developed a simple yes/no questionnaire that keeps users engaged and helps them self-identify as ideal customers—making the experience more personal and efficient.

Crafting brand content that lasts

We worked closely with the Simplcare team to develop clear, compelling messaging that not only supports the website, but also strengthens their overall brand. This included writing content that could extend across channels and helping create their new tagline: Your Community for Impactful Care.
"The team at Grand Prize Agency was awesome to work with. They set very clear expectations and timelines at the start and then delivered on their promises. They did a great job of hearing my input and vision for the project while simultaneously adding their own professional and creative spin on things. We look forward to working with the team again."
Wyatt Davies
Founder, Simplcare Services

If you’re building a service-based brand and need a site that connects with your audience, grows with your business, and tells your story in a clear and compelling way—we’d love to help.

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